Нужно написать простой PowerShell скрипт
$sitelogo = "/SiteAssets/logo.png"
$site = "https://portal.sogaz.ru"
$sites = new-object Microsoft.SharePoint.SPSite($site)
foreach ($web in $sites.Allwebs) {
$webUrl = $web.Url
"Changing site logo url at $webUrl"
$web.SiteLogoUrl = $sitelogo
$web.Update()
}
$sites.Dispose()